Nicholson’s hold their fuel surcharge constant (July/August)

The credit crunch is hitting a lot of businesses hard and not least the haulage industry because of the massive rise in petrol prices. Therefore, in order to provide a more competitive price for our customers, we guarantee that the current fuel surcharge will remain at 5% for the entirety of July and August.

Driving force for greener transport – (15/07/08)

In times of soaring fuel prices, Nicholson’s Transport have adopted inventive efficiency measures that will go some way to minimising associated overheads. The implementation of such processes has included using less agency drivers and in-house training of “eco-driving techniques” for employees, which allows trucks to achieve more miles per gallon and has reduced costs significantly.  

The company has also become more selective about the routes used to deliver goods, in order to save on excess mileage. This is important when the company guarantees its customers direct, over-night delivery to Scotland, which is more cost-effective than the usual pallet network service.

It is officially permitted that new articulated vehicles are equipped with a vessel containing AdBlue, which is injected into exhaust gases in order to break down harmful Nitrous Oxide into Nitrogen and Oxygen. Therefore, owing to Nicholson’s modernised fleet, environmental damage is decreased and fuel costs are reduced further. 

While Government intervention remains absent, Nicholson’s Transport aim to continue developing and utilising their enterprising fuel-reducing strategies, in order to remain competitive in a challenging industry.

Marketing student from Shell Step – (30/07/08)

Nicholson’s Transport has recently taken on Linda Thornborrow, a marketing student from Lancaster University, who lives in North Yorkshire. Linda has come to Nicholson’s Transport on an eight- week placement, as part of the Shell Step Programme.

Shell Step is a nationwide programme that assigns appropriate students to small- and middle-sized companies, who desire a task to be undertaken by an undergraduate. It allows student in their second or penultimate year to gain valuable experience in a business environment. Once this has been completed, Shell Step organise local, regional and national awards for the most entrepreneurial student, based on a report and presentation.

Linda has come to Nicholson’s to review the current marketing strategies, assess Nicholson’s customer service and integrate all marketing material. Subsequent to initial market research, her work so far has included redesigning the company’s website and associated e-cards, whilst performing telesales to potential customers and conducting a promotional mail shot.

Linda has also undertaken activities to raise the profile of the organisation with both the community and the industry, such as editorial writing and advertising within trade magazines. 

Turnover increased thanks to new role (16/07/08)

Wendy Campbell joined the team at Nicholson’s Transport in order to provide a personal touch to their customer service. This involves identifying any problems with existing customers while finding out what all customers want and how this can lead to improvements in service. As well as managing customer relations, Wendy also ensures all customers are fully aware of all the company’s services.

This appointment has paid dividends already with new work being secured and lost customers returning; putting Nicholson’s on track to increase turnover by 20% this year. The role has also proved ideal for Wendy who spent sixteen years working at one of the largest car auctions in the UK, where she conversed with countless customers everyday.